Many of you reading this will feel strongly one way or the other. I don’t. What I do feel strongly about is the Mac’s indoctrination of its customers, so that they feel it is their duty to be the lifeblood of the company; it is their responsibility to convert as many people as possible to the wonders of the Mac family. It’s like the Branch Davidian of the computing world. I admit I’ve never owned a Mac, but some very close friends (both geographically and socially) of mine do.
I’m happy to say that our coexistence has been peaceful, but every now and then I find a hostility in some Mac users of which I’m not sure of the origin. In my limited experience with Macs, I must say they are nice to use, and the scroll buttons are pleasingly cornerless and colourful. No hostility there… When a program is loading, a calming spinning rainbow wheel is displayed. Hmmm. Seems pretty benign and promotes gay rights and racial unity. No anger in that…
So, why, then was recently I told: “Don’t talk to me,” by a Mac user when I told him I use the same Adobe Photoshop he uses, but on a PC? Why, then, did Mac come out with this ad, which not only disparages PCs, but does so in an offensive and condescending way? The ad basically suggests that PCs are “dull little boxes, dutifully performing dull little tasks.” Are there secret tasks that Macs and Mac users perform that only they are privy to? Every time I’ve seen a Mac being used, it was being used to watch internet videos, look at websites, edit photos or movies, or listen to music. While highly useful and entertaining, I wouldn’t classifly any of these tasks as “extraordinary”. Where is the “cure hunger” button on a Mac? What about the “locate nearest untapped oil well” command?
I can’t see that TV ad appealing to anyone except for existing Mac users, many of which will probably smile with a sense of knowing superiority and then return to downloading U2 music. In fact, I can see the ad doing the opposite of what an ad is supposed to do: attract more customers.
I’m interested in technology. I want to learn about what’s better and why it’s better, but I can’t ever seem to get a clean answer about why Macs are supposed to be better. It’s always something vague like “they’re more user-friendly” or “they’re more intuitive.” That’s cool, and I do understand that there are extremely fewer virus vulnerabilities for an Apple computer, but there has to me even more, no? Even searching on the web, it’s hard to find articles that are not extremely partisan one way or the other.
I did find this web page, though, which gives a point by point comparison between Macs and PCs; see what you guys can get out of it. Maybe some day, I’ll make a switch to a Mac if I discover some clear benefits that have nothing to do with group identity and corporate culture. But for now, I proffer Mac users all the love in my heart. Please love me back, and not hate me because I like computer games.
Your computers are nice. Let’s hope your company can learn to be too.